![]() ![]() You have to think about if someone asked you as a designer, 'Is that the most beautiful decision we could make?' If you see that, then as a designer, your duty is to only bring good things into the world." Is beauty useful? "People really connect to the idea of beautiful people because it relates to values, it relates to ethics. "It’s about the idea of bringing good into the world and regeneration," Moore says. This is intrinsically related to good design. We’re all made of the same stuff molecularly, so we intuit beauty – we know it to be the life-enhancing force."Īs a designer, your duty is to only bring good things into the worldĪs such, Moore sees beauty not just as symmetry, but as regeneration: the first law of thermodynamics, also known as Law of Conservation of Energy, states that energy can neither be created nor destroyed energy can only be transferred or changed from one form to another. The law of nature seeks things to be made of symmetry and harmony, and even in opposites they’re complementary: we have night and day, up and down. "At an atomic level, everything is connected they dance and are attracted to one another at a nuclear level. However, his take on beauty isn’t about what something looks like: he often speaks about it in terms of Einstein’s Theory of Relativity, Dirac’s theorem, spirituality and the laws of nature. Alan Moore, a former designer and typographer who worked under the mentorship of letterpress guru Alan Fletcher and in roles including head of art at Publicis in London, now focuses his entire career on beauty in design, and its role in successful businesses. Yet many would argue that by our very nature, there’s a certain universal set of indices that inform beauty. Alan Moore, in a suitably beautiful setting (Image credit: Alan Moore) ![]()
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